torsdag 2 oktober 2014

Theme 5 – Design Research

How can media technologies be evaluated?
Products of media technology today are often products that we can see, hear or interact with. That makes them dependent on user studies that is more than just a survey. The evaluation of how good a product are depends on not only the data itself but how the user perceive it. The product can be outstanding in theory but if the users don’t like the product it is useless. In the paper they used a questionnaire and human tests to evaluate how good their product is. I believe that combining these methods are a good way of evaluating media technologies.

What role will prototypes play in research?
A prototype is often the early version of the finished product. It have all the functions that the finished product are supposed to have, but in a simpler way. This makes it easy to find errors and fix them. By using prototypes one can detect errors early and fix them and after that make a new prototype. This workflow will end up with the finished product and hopefully without any errors or question marks.

Why could it be necessary to develop a proof of concept prototype?
A proof of concept is the stage before the product prototype. The purpose of a proof of concept prototype is to determine whether the idea is good or bad. By this kind of prototype one can determine if the consumers are interested in the concept. If they aren’t, one does not need to develop the idea further and therefore save a lot of work.

What are characteristics and limitations of prototypes?
A limitation of prototypes is that it can be very expensive due to inefficiency in materials and processes. It is often expensive and time-consuming to build the fully design, especially when the procedure of prototyping is expensive, building a design -> fixing problems -> build new design etc. In the end, the finished product could have been cheaper to produce without producing a lot of prototypes on the way.
The characteristics of prototypes is that they are not fully the same as the final product. The prototype represents some compromise from the design of the final product.

How can design research be communicated/presented?
I believe a good way to present a design research is by using a prototype. It is easy to really show the design and functionality in a prototype rather than writing everything down for the consumer to read. It is also easier for the consumers to give relevant feedback if they can see the design on a prototype, otherwise the consumers might visualize the design differently and they cannot give proper feedback.

How does a collaborative setting differ from a single user setting as regards methodology used and the results obtained?
A collaborative setting means that the study is tested on more than one person i.e. two or more. In a single user setting the study is tested on only one person. That makes it easier to get a deeper analysis than a collaborative setting. A collaborative setting can get different kind of views from people since they have more persons than just one. One does also have to make sure that the group of people in a collaborative study are representative.

How can qualitative and quantitative methods in the same study complement each other?
Since they are a bit different and one can use the results in different ways I think it is good to combine these two because then one can get a really good result. For example one can start with a quantitative method like a questionnaire survey and send that one out to the target group. When the survey has got enough answers to get a good view of the situation, with graphs or tables, one can complete this with a qualitative method. Within the survey one can pick a few participants to study further with e.g. interviews. That would give a deeper analysis of the results because some things that might have been unclear in the survey can be straighten out. 

How can using both subjective and objective methods give a better understanding of a phenomenon?
I think that subjective methods are based on personal experiences and knowledge while objective methods are based on experiments and measurements. To understand a phenomenon one need to do experiments and collect data, which are objective methods. One does also need to make observations and compare with our knowledge, which are subjective methods. To get a better understanding one does also need to analyze the results which can be both subjective and objective.

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